
THE GOLDDUST BLOG
Welcome to the GoldDust Blog: Jewellery business tips and ideas for your jewellery brand
1:1 Coaching for Independent Jewellery Businesses
Quarterly 1:1 coaching sessions are one of the most valued benefits of The GoldDust Collective. In these 30-minute online calls, members can discuss anything from design to strategy. They’re the perfect complement to our monthly live workshops - combining group learning with personalised support.
Meet the Meta Ads Queen…
Meta Ads expert Kara Hackett joins The GoldDust Collective for a members-only workshop on Meta Business Suiteand Commerce Manager. Learn how to create smarter ads, set up your Meta shop, and use data to improve sales for your jewellery brand.
Sell Sell Sell? Not Without Good Good Good
Independent jewellery expert Lezlie Bailey joins The GoldDust Collective for a members-only session on why your jewellery might not be selling - and what you can do about it.
Growing your jewellery business with UGC: A GoldDust Collective Workshop
Join the GoldDust Collective now for access to this exclusive Workshop - understand what is UGC and how you can use it to grow your jewellery business
How SEO Can Help Your Independent Jewellery Business Get Found
Join the GoldDust Collective now for access to this exclusive Workshop - learn how to increase traffic to your website with Bee, aka SEO Bitch.
Jewellery trends: The key to understanding your customers
The latest jewellery trends in 2025 and how to use them oto grow your jewellery business
How to know if the GoldDust Masterclass is for you
How to grow a jewellery business: Find out if the GoldDust Masterclass is right for you
How to grow an unconventional jewellery brand, with Ellis Mhairi Cameron
An exclusive Masterclass on growing an unconventional jewellery brand, with Ellis Mhairi Cameron
The Power of being Bold
As anyone who has completed my 6-Week GoldDust Masterclass will know, I am a huge believer in the power of being bold in design. I champion impactful, original and bold design choices, particularly when starting out, and Week 4 of my signature course underlines with an entire module on ‘The Power of the Showstopper.’
Why one famous jeweller relies on her email list for sales more than any other channel
I met with a very well known British fine jewellery designer last week at the Goldsmiths’ Fair in London. We discussed all things jewellery business as usual, and she mentioned how tough she was finding Instagram engagement, despite having around 100k followers. The eyes just weren’t on her content - content that she had spent precious time creating and posting - and engagement was low as a result.
Paris Fashion Week Jewellery Showrooms
Paris Fashion Week is now the European hub of the jewellery buying season, with hundreds of established and up and coming jewellery brands gathering at the various showrooms to meet potential buyers and stockists face to face.
The Lab grown vs Mined Diamond Debate
Are lab grown diamonds more ethical than natural, mined diamonds? Why are they in such high demand from millennials and Gen Z shoppers? We discuss this and more in the inaugural GoldDust Roundtable Debate.
London: New Packaging Tradeshow in September
Sourcing jewellery packaging is not easy. Visiting a tradeshow can often answer all your packaging questions in one day, so is the new Packaging Week at ExCel this September worth a visit?