THE GOLDDUST BLOG

Welcome to the GoldDust Blog: Jewellery business tips and ideas for your jewellery brand

Kate Baxter Kate Baxter

Get Your Jewellery Seen on Google

Wondering if Google Ads are worth it for your jewellery business? Learn how to set up Google Shopping Ads and make the most of your advertising budget with Nicole Doughton.

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Kate Baxter Kate Baxter

Pinterest for Independent Jewellery Businesses: Building Long-Term Visibility, Website Traffic and Sales

Pinterest is one of the few marketing channels that continues working long after you've published your content. In this session, you'll learn why it's such a valuable platform for independent jewellery brands, how customers use it to discover products and ideas throughout their buying journey, what content performs best, and how Pinterest can complement your Instagram strategy.

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Kate Baxter Kate Baxter

GoldDust Field Trips: Community, Learning, and Real-World Jewellery Insight

GoldDust Field Trips are in-person visits for independent jewellers to learn directly from industry experts, explore leading jewellery spaces, and connect with peers in a relaxed, real-world setting. Recent trips include Liberty London, Responsible Casting Company, Dover Street Market, and Aetla in Edinburgh.

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Close-up of a person wearing a black outfit and a gold necklace, with overlaid text reading 'The Golddust Insider' and a subtitle about jewelry business briefing for designers and entrepreneurs.