THE GOLDDUST BLOG
Welcome to the GoldDust Blog: Jewellery business tips and ideas for your jewellery brand
Get Your Jewellery Seen on Google
Wondering if Google Ads are worth it for your jewellery business? Learn how to set up Google Shopping Ads and make the most of your advertising budget with Nicole Doughton.
Visit a Paris Jewellery Trade show with GoldDust
The GoldDust Paris Field Trip is here - go behind the scenes at a Paris Jewellery trade show…
GoldDust Collective wins the 2026 Service Supplier of the year at the Retail Jewellery Awards
Our Jewellery Business Membership GoldDust Collective wins BEST SERVICE SUPPLIER TO THE INDUSTRY at the 2026 Retail Jeweller Awards!
What Jewellery Buyers and Boutiques Are Looking for in 2026
Discover GoldDust's exclusive Masterclass with Javier Goggins, exploring jewellery wholesale, buyer expectations, branding and the future of independent jewellery brands.
Pinterest for Independent Jewellery Businesses: Building Long-Term Visibility, Website Traffic and Sales
Pinterest is one of the few marketing channels that continues working long after you've published your content. In this session, you'll learn why it's such a valuable platform for independent jewellery brands, how customers use it to discover products and ideas throughout their buying journey, what content performs best, and how Pinterest can complement your Instagram strategy.
The Fine Jewellery Pioneer Who Built a Career on Imperfection: What Polly Wales's 20-Year Journey Teaches Independent Jewellers
Polly Wales invented the cast not set technique and built a 14-person LA studio without investment. What independent jewellers can learn from her 20-year journey.
How Rachel Boston Built a Bespoke Jewellery Brand in London Without Outside Investment
Rachel Boston built a bespoke jewellery brand in London over 13 years without investment. What independent jewellers can learn from her pivots, decisions and growth.
GoldDust Field Trips: Community, Learning, and Real-World Jewellery Insight
GoldDust Field Trips are in-person visits for independent jewellers to learn directly from industry experts, explore leading jewellery spaces, and connect with peers in a relaxed, real-world setting. Recent trips include Liberty London, Responsible Casting Company, Dover Street Market, and Aetla in Edinburgh.
Jewellery Industry Trends in 2026: What Independent Jewellery Brands Need to Know
Discover the biggest jewellery industry trends shaping 2026, including self-purchase, craft luxury, bespoke demand, online buying behaviour and what it means for independent designers.
How to Build a Cohesive, Commercial Jewellery Collection
Learn range planning with Liz Olver (MA RCA). Build a unified, scalable jewellery collection that sells across categories and price points.
How Creating Downloadable and Saveable Guides Can Help You Grow on Instagram
Discover how creating saveable and shareable guides can boost your Instagram followers, engagement, and email subscribers, especially for jewellery brands.