How to price your work as an Independent Jeweller in 2026

Pricing continues to be one of the most uncertain areas for independent jewellers, particularly over the last two years. Metal prices have fluctuated wildly, with gold and silver both at all-time highs, production costs have risen, and many designers are still relying on instinct, guesswork or outdated formulas when setting prices.

The result is often inconsistent profit, hesitation when quoting, or a lingering sense that work is either undervalued or overpriced.

The April GoldDust Masterclass is designed to bring structure and clarity to this process. This live session offers a practical, close look at how independent jewellers are pricing their work today across wholesale, retail, and bespoke models, giving you an insight into how the experts do it.

Why Pricing Matters More Than Ever

With gold and silver costs fluctuating daily, pricing can no longer be something that you revisit once a year. It needs to be systematic, consistent, and following a formula. The guesswork can take up precious time, energy and headspace whilst you worry if you’ve got it right.

Independent jewellers without a clear formula do the following:

• Basing pricing purely on material cost plus intuition

• Not including a profit margin!

• Undervaluing your own labour or overheads

• Lacking clarity when switching between wholesale, retail, and bespoke work

• Feeling uncomfortable defending pricing to customers or stockists

• Unsure how to maintain margin as costs rise

This session addresses those issues directly by introducing a structured methodology that simplifies decision making and removes guesswork.

Learning From Someone Working Across the Entire Market

Joining the session is industry expert, boutique owner, and bespoke goldsmith Jos Skeates. We are INCREDIBLY lucky to have Jos talk through this topic with us, as his vast and broad experience, not to mention hugely generous nature, means he has expertise across all the different areas of the industry.

Through his London boutique EC One, Jos operates across multiple pricing environments daily. He:

• Buys and stocks independent jewellery brands

• Sells his own ready-to-wear collections

• Designs and produces bespoke engagement rings

This combination provides a rare perspective from both the retailer and maker side of the market. During the session he will share the exact pricing framework he uses in practice, including formulae and a working template that we can adapt for our own independent jewellery businesses.

What the Masterclass Covers

Wholesale Pricing

Understanding retailer expectations, margins, and how to structure pricing that works sustainably for both sides.

Retail and Ready-to-Ship

Building pricing that reflects brand positioning, perceived value, and long-term profitability.

Bespoke Work

Constructing quotes that factor in time, risk, communication, and fluctuating material costs with confidence. As well as high value diamonds or gemstones!

Across all these areas, the focus is on clarity and repeatability, giving jewellers a framework they can apply beyond the session.

Who This Session Is For

This masterclass is particularly valuable for jewellers who:

• Feel uncertain or inconsistent when pricing their work

• Are struggling to maintain profit as material costs rise

• Don’t want to spend all their time repricing constantly

• Want a structured approach rather than intuition to take out the guesswork

• Work across wholesale, retail, or bespoke models

• Are building stronger financial foundations for their business

A Practical Takeaway

Attendees will leave with concrete tools they can apply immediately, including an adaptable template and clear calculation methods.

Getting your pricing right for your jewellery business takes a lot of the guesswork out of the process, saving time and stress. If you use a system that can be easily updated depending on the daily gold or silver price, this huge part of your business will feel streamlined and consistent. Hooray!

Join Us

The April GoldDust Masterclass offers an opportunity to examine real-world pricing methods with an expert working across the full spectrum of the jewellery market.

If you are looking for a clearer and more grounded approach to pricing that supports consistent profit and sustainability, this session will be highly valuable.

WHERE: Live online on Zoom (replay available)

WHEN: April - exact date TBC

HOW: GoldDust Collective Members only - you can join here for as little as just over £1 a day