For independent jewellery brands, visibility is everything. Yet in today’s fast-moving digital landscape, creating a constant stream of fresh, engaging content can feel overwhelming. That’s where UGC - user-generated content - comes in.

This month, The GoldDust Collective is hosting a special workshop in collaboration with Zestie Agency, a female-founded marketing team known for helping brands harness the power of authentic, community-driven content. If you’ve ever wondered how to grow a jewellery business online without relying on traditional ads, this session is for you.

What is UGC and why does it matter?

UGC (user-generated content) is the photos, videos, and stories your customers share about your jewellery. It could be a customer styling their favourite necklace on Instagram, an unboxing reel on TikTok, or a glowing review on your website. These moments create trust, connection, and visibility in a way no polished advert can match.

For small jewellery brands, UGC marketing offers one of the most effective digital marketing strategies. By turning your customers into creators, you can elevate your story, reach new buyers, and cultivate a community around your designs. It’s a modern, cost-effective way to build brand awareness while staying true to your values.

But how does it work, and how do you go about finding these mythical User-Generated Content creators? This October, I’m hosting a live session with Zestie, a small but mighty marketing powerhouse who will help break down the essentials you need to know about UGC, and how to make it work for your jewellery business.

What to expect from the workshop

This October, I’ll be talking to Jess and Grace from Zestie Agency about:

How they help independent brands harness UGC to boost visibility, brand awareness, and sales
The difference between paid influencer campaigns and authentic user-generated content
Practical tips for encouraging customers to create content that feels natural and on-brand
How small jewellery businesses can use content creation to design long-term growth through community-driven storytelling

This is an opportunity to learn directly from experts in digital marketing for jewellery brands and discover how to make UGC work for your business. Whether you’re just starting out or looking to scale, this session will offer actionable insights and creative inspiration.

Why attend?

Gain clarity on what UGC is and how it can transform your jewellery marketing strategy
Learn growth tactics designed specifically for small and independent jewellery businesses
Ask the experts - a Q&A at the end of the session means you can ask specific, personalised questions about your own jewellery brand
Leave with fresh ideas to elevate your brand visibility and grow your jewellery business online in 2025 and beyond

✨ Join us for this demystifying workshop and discover how UGC can help you grow your jewellery brand through authentic, community-led content

⏰ October 2025, exact time and date TBC

📍Live on Zoom, available as replay

🔐 If you’re not already a GoldDust Collective member, click below now to join and watch

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