How SEO can help your independent jewellery business get found (without feeling overwhelming)

As an independent jewellery designer you create beautiful, authentic pieces that (hopefully) tell a story, crafted with care and attention to detail. But as I often remind many of the GoldDust Collective members I work with, creating the work is half the job - small businesses like independent jewellers need to work hard to drive traffic to their website or social media. The more eyes on your work, the higher the chances are of a sale or being featured in the press.

However, the whole SEO thing can feel like a mystery - confusing, technical, and honestly a bit frustrating. Not to mention the fact that understanding SEO is not what you signed up for when you decided to start a jewellery business.

That’s why I wanted to share something that’s been a game changer for many independent jewellers - a simple, clear way to master SEO without the overwhelm. Inside The GoldDust Collective, my membership for ambitious jewellery designers, I’ve teamed up with Bee - aka SEO Bitch - a down-to-earth SEO expert who helps small businesses like yours attract more visitors through smart, authentic SEO strategies.

Why SEO Matters for Jewellery Designers

You don’t need to be an SEO expert to grow your brand, but understanding the basics can make all the difference. SEO is what helps Google show your website to the right people: those searching for jewellery that’s unique, well-made, and meaningful, as well as in the particular style that you design.

When done right, SEO brings you traffic that’s genuinely interested in your work, builds trust, and grows your business steadily, all without pouring money into ads.

What You’ll Get from the SEO Workshop

In this workshop, Bee breaks down the essentials in a way that’s easy to follow, practical, and tailored specifically for jewellery designers. You’ll learn how to:

Find keywords that match what your customers are actually searching for
Optimise your product pages and blog posts so they speak Google’s language (without sounding robotic)
Understand the power of COLLECTION PAGES and how to maximise the copy to increase traffic
Create content that reflects your brand voice and draws people in
Track your SEO progress and make adjustments that work

This isn’t technical jargon or confusing theory; it’s actionable advice to help your business get seen.

Join The GoldDust Collective and Start Growing Your Brand

If you want to get more traffic, attract customers who appreciate quality and craftsmanship, and build a jewellery brand with a distinctive voice, this workshop is for you.

The GoldDust Collective is more than just a membership; it’s a supportive space where you’ll find expert guidance, masterclasses, and a community of like-minded jewellers all working towards the same goal.

Ready to take control of your SEO and start attracting the right audience?

Sign up for The GoldDust Collective today at www.katebaxterstudio.com and get instant access to the SEO workshop with Bee, along with access to the infamous video Vault where you can find all the tools you need to grow your jewellery brand confidently.

JOIN THE MEMBERSHIP