Running ads on social media can feel overwhelming, especially when it comes to navigating Meta Business Suite and Commerce Manager. For many independent jewellery brands, these parts of Meta (Facebook & Instagram) feel confusing and underused, leading to wasted time, energy, and ad spend. (I once took a 5 day course just to get to grips with the complexity of Meta ads, but, in truth, hiring an expert would’ve been a better use of my time.)

But are ads really the best way to increase sales using Meta? Our GoldDust Collective October session welcomes Kara Hackett, a Meta Ads and Business Suite expert, who will break down the essentials in a way that makes sense for small, design-led businesses.

In Kara’s experience, there are a whole raft of things you can do using Meta Business Suite and Commerce Manager to help streamline and improve jewellery sales - and it’s not just all about Instagram.

Firstly, let’s break down the basics:

What are Meta Business Suite and Commerce Manager?

Meta Business Suite is your control centre for Facebook and Instagram. It helps you manage posts, track performance, create ads, and connect with your audience.
Commerce Manager is Meta’s e-commerce hub. It allows you to upload your jewellery catalogue, manage inventory, and sell directly through Facebook and Instagram Shops - seamlessly connecting your designs with customers where they already spend time.

Together, these tools give you everything you need to run ads, manage content, and sell products - all within Meta’s ecosystem. The challenge is knowing how to actually use them in a way that drives sales.

What you’ll learn in this session

Kara will share:

The main things you can do inside Meta Business Suite to improve sales and visibility
How to set up and optimise Commerce Manager so your jewellery is easy to shop on Instagram and Facebook
Why creating effective Meta ads isn’t about flashy visuals or boosting random posts
How to understand your data and use it to guide smarter ad spend
Simple, practical steps to make Meta work for your jewellery business

Why attend?

This session is designed to take the fear and confusion out of Meta advertising and e-commerce. Whether you’ve never run an ad before or you’ve set up a shop and felt lost in the details, Kara will show you how to use Meta’s tools with confidence.

You’ll leave with:

A clear understanding of what Meta Business Suite and Commerce Manager actually are
Actionable steps to create Meta ads that truly perform
Practical advice tailored to independent jewellery brands
The confidence to stop wasting money on ads that don’t work

✨ Join us for this members-only session and discover how to use Meta Business Suite and Commerce Manager to create smarter ads, improve sales, and grow your jewellery business.

⏰ October 2025, exact date & time TBC

📍Live on Zoom, available as replay

JOIN THE MEMBERSHIP