GoldDust Collective

For ambitious independent jewellers who know their business deserves to be bigger than it is, this is for you.

Clarity on who you're selling to 💎 Confidence in what to invest in next 💎 Industry Access 💎 Monthly Accountability 💎

Clarity on who you're selling to 💎 Confidence in what to invest in next 💎 Industry Access 💎 Monthly Accountability 💎

Built on a decade of watching what actually sells, and why…

Over the past decade building The Cut London into an award-winning jewellery platform, I’ve worked closely with exceptional independent designers and watched which brands grow year on year.

The ones that moved from fashion into fine, carved out defined positions and built lasting recognition all shared the same foundations: a strong point of view, clear positioning, coherent collections and consistent presentation.

Their success wasn’t accidental. It came from understanding what they stood for and building every decision around it.

At the same time, I saw talented jewellers with beautiful work struggle because their brands lacked clarity, a point of view, and strategy. The raw creativity was there, but the commercial foundation wasn’t.

Inside the Collective, I help jewellers close the gap between making strong creative work and creating a beautifully defined, commercially credible brand that customers trust, fall in love with, and buy from.

After a year in the Membership, you’ll have:

✨ Collections that feel cohesive and commercially considered

✨ Pricing and profit margins that support sustainable growth

✨ A website and Instagram presence that reflect your brand and attract actual customers

✨ Photography aligned with your positioning and price point

✨ Clearer routes to market and wholesale strategy

✨ Press and PR confidence

✨ Email systems that drive conversion and repeat sales

✨ Customers who come back, and buy more

✨ A Community of jewellery industry peers and contacts

Your designs are good, yet sales and customer engagement are inconsistent.

It’s not because your work isn’t strong enough. It’s because the jewellery landscape has changed dramatically in the last 5-10 years.

More than ever, jewellery is about self-expression. Customers don’t want to spend their money at the same cookie-cutter big name brands, they want to feel part of a world that speaks to them, and makes them feel seen, and understood. They see your work and think ‘this is so me.’

This is what building a brand can do for an independent jeweller.

GoldDust Collective takes you from working piece-to piece, selling the odd thing and hoping that something ‘sticks’, to working with a clear plan and becoming known in the industry by insiders and customers as a result.

The jewellers doing this well?

  • They feel confident knowing every touchpoint of their business resonates with their ideal customer

  • The press and jewellery magazine editors know exactly where to place their work and are eager to see their new designs

  • They save time and energy knowing exactly what to post and why it will convert to a sale

  • They create bespoke pieces they are proud of and are in-line with their signature style and aesthetic

INSIDE THE MEMBERSHIP

  • Home office desk with an iMac computer, two Bose speakers, a keyboard, a mouse, a notebook, a pen, a small plant, and decorative vases, set in front of large windows with blinds and a stone accent wall.

    Monthly Workshops

    Live monthly Workshops hosted by Kate, with the jewellery industry’s biggest and best experts sharing how to build a jewellery brand (with time to ask the expert anything!)

  • A laptop displaying a virtual meeting with multiple participants, along with a ceramic mug filled with coffee sitting on a wooden table.

    Live Q&As with Kate

    Live and informal monthly Q&As with Kate, answering all your questions on the month’s topic and providing insights into how to expand a jewellery business.

  • Hand holding a glass of dark beverage over a black and white fashion magazine featuring a photo of a woman in leopard print with a backdrop of trees and umbrellas. The person is seated on a leopard print stool, wearing black high heels and a black long-sleeve top, with a bracelet on their wrist.

    Industry Contact Lists

    Want to contact the press about your new Collection but don’t have hours to spend trawling the web? Our exclusive contact lists include UK Jewellery Buyers, international press, editors and PRs, recommended workshops & suppliers and more

  • A wooden table with a cup of cappuccino, a cup of black coffee, and two smartphones.

    1:1 Trouble-Shooting sessions

    A 30-min 1:1 drop-in chat with Kate in person (if London based. virtually if not) where you can pick my brains on any ideas, issues or brick-walls you’re facing while trying to grow your jewellery business!

  • Jewellery Trade Fair Calendar

    Jewellery Trade Show Calendar

    An exclusive online calendar showing all the major jewellery trade shows and selling fairs, helping you to plan your market research and work out which is best for your business

  • A person holding a smartphone displaying its home screen with various app icons.

    Private WhatsApp Community Chat

    Quick questions answered, resources shared and on the spot advice in our members-only WhatsApp group chat

  • Close-up of a hand signing a legal document on a wooden desk.

    Access to exclusive T's&C's templates

    Wording for Bespoke Project T’s&C’s, Quotation documents and Order Confirmations

  • People enjoying drinks and socializing at a bar or party.

    Seasonal in-person Meet-Ups

    Meet members of the jewellery community in our seasonal social events hosted by Kate in London

JOIN NOW

We’ll help you to

✓ Have a clear commercial roadmap to a more profitable, distinctive jewellery business

✓ Feel less overwhelmed with the business side

✓ Get to grips with branding - knowing what the customer needs to see when they land on your page to BUY

✓ Get the attention of jewellery editors, Press & PR

✓ Connect to some of the coolest minds in the jewellery world and keep on top of where the industry is headed

✓ Maximise sales opportunities with high converting product pages and website

✓ Price your work confidently with the right margins in place, knowing your worth

JOIN THE COLLECTIVE ✨

JOIN THE COLLECTIVE ✨

Hands holding jewellery from a growing jewellery business.
The GoldDust Collective Membership
£39.00
Every month
£449.00
Every year

JOIN NOW

JOIN NOW

HAPPY CLIENTS

  • I just want to say a huge thank you for everything you taught on your GoldDust course and for all of the wonderful guest speakers. I knew the course would be brilliant but it really did exceed my expectations and I’ve taken away so much more than I imagined

    Naomi L

  • Everything we covered would be so beneficial for every jeweller to check in with at least once a year. After completing the GoldDust Masterclass I felt like I had a better understanding of where I would like to sit and how to relay that through both my designs and every element of communication in order to put me in a better position to reach my customer.

    GoldDust 6-Week Course Participant

  • GoldDust has given me the confidence to action some big changes in my business. It helped so much hearing more about the fine jewellery market from someone inside it and it's really helped demystify it for me and make it a loss less intimidating

    GoldDust 6-Week Course Participant

GoldDust Collective FAQs

  • Whether you’re a new graduate, ten years into your business or are still at the planning stage looking for information on how to build a jewellery brand, the Collective brings expertise and motivation each month to inject growth and ideas into your jewellery brand.

  • There are 2 live sessions a month, connected over Zoom.

    The Members’ Masterclass happens once a month, usually on a week day between 12:30-1:30pm.

    The Q&A’s with Kate also happen once a month on a Friday, between 12:30pm and 1:30pm.

    ALL sessions are always recorded and the replay is available to watch at any time

  • The cost starts at £35 a month and you can cancel any time, no questions asked! Stay for as little or as long as you need.

  • GoldDust Collective is an on-going monthly membership course for independent jewellers, with topics on how to grow a jewellery brand spread out over the year helping you stay motivated and to keep learning from a broad spectrum of the jewellery industry.

    GoldDust Jewellery Masterclass is a highly focused 6 week course with 6 specific areas of learning. Currently the Masterclass is not running live until 2026, but a recorded version will be available soon to buy

  • You can cancel your membership at any time through your member account on the website - no questions asked!

  • Yes - but don’t worry if you can’t make it, all sessions are recorded and the replays are available on the same day