What Jewellery Buyers and Boutiques Are Looking for in 2026
Javier Goggins of GOLDRUSH
What makes a jewellery buyer stop and take notice?
Why do some independent jewellery brands secure stockists while others struggle to get a foot in the door, even when the jewellery is beautifully made?
These are questions every jewellery designer asks, and this month inside GoldDust Collective, we explored them with Javier Goggins, Director of GOLDRUSH Paris.
Working at the heart of the international jewellery industry, Javier has a unique perspective. Through GOLDRUSH, he works closely with independent jewellery designers, department stores, boutiques and buyers from around the world, giving him a front-row seat to the changing retail landscape and the brands that are making an impact.
In this exclusive Masterclass, we discussed:
What jewellery buyers and boutiques are looking for in 2026
Why some brands get stocked while others are overlooked
The biggest misconceptions designers have about wholesale
The qualities successful emerging jewellery brands have in common
How brand identity influences buying decisions
The challenges retailers are facing today
The trends shaping the future of independent jewellery brands
What designers should be focusing on to build stronger, more resilient businesses
We also watched Javier review three GoldDust members' brands live, sharing how he evaluates a brand through the eyes of a buyer and highlighting the kinds of questions retailers ask themselves before deciding whether to stock a collection.
Rather than offering a checklist of 'dos and don'ts', this Masterclass gave members something much more valuable: a rare opportunity to understand how buyers think, what catches their attention, and how the strongest jewellery brands position themselves in today's market.
The full conversation, including all of Javier's insights, examples and live brand reviews, is available exclusively to GoldDust Collective members.
Watch the full Masterclass inside GoldDust Collective
GoldDust Collective is a membership for independent jewellery designers who want to build stronger brands, attract more of the right customers and grow sustainable, profitable businesses.
Every month, members gain access to exclusive Masterclasses with leading experts from across the jewellery industry, alongside practical business support, resources and a community of like-minded designers.
If you'd like access to this Masterclass, along with our full library of expert training, we'd love to welcome you inside. You can join from as little as £35 a month and leave at any time, no questions asked.