How to set up and run Google Ads as a small jewellery business
Google Ads is often seen as something complicated, expensive, or better suited to larger brands. But for independent jewellers, it can be one of the most direct ways to get your work in front of people who are already searching for it, whether that’s a bespoke engagement ring, a specific diamond shape, or a jewellery designer in their area.
In our upcoming May GoldDust Masterclass, Nicole Doughton will break down how to approach Google Ads in a way that is clear and commercially sensible. The focus is on getting the foundations right, making sure your ads lead to relevant pages, and targeting high-intent searches that reflect what you actually offer, rather than broad, expensive keywords that bring in the wrong audience.
Budget is a key part of this. Rather than spending heavily, the aim is to start small, test what works, and refine over time. When managed properly, Google Ads is not about competing on spend, but about being visible in the right moments and making your budget work harder.
For independent jewellers, it becomes less about marketing in the traditional sense and more about showing up with the right offer, at the exact point someone is looking for it.
GoldDust May Masterclass: Google Ads for Jewellery Designers
Wednesday 13th May 2026
12-1pm
Live on Zoom