Diamond Platform Nivoda now selling Coloured Gemstones

Before Nivoda came along, I used to feel a slight insecurity buying diamonds in person. I am the kind of person who likes to do things in my own time, without pressure or someone else’s opinion, particularly if I’m busy or stressed. This is why Nivoda is my go-to place to buy and compare diamonds for engagement ring clients…calmly, in private, where I am able to compare prices and quality without pressure.

Nivoda has built its business on making diamond sourcing faster and more accessible, positioning itself as a global diamond marketplace for jewellers looking to buy diamonds at trade prices. Its move into coloured gemstones is a logical next step, but it also reflects a wider shift in how independent jewellers access materials and build their collections.

The platform now offers a broad range of coloured gemstones, from sapphires and emeralds to more niche options, alongside its core offering of wholesale diamonds with real-time pricing and access to suppliers from across the globe.

For independent jewellers, this removes one of the long-standing challenges of the industry: relying on slower, relationship-led sourcing with limited price transparency. Platforms like Nivoda are reshaping expectations around how to source diamonds and gemstones at competitive, trade-level pricing, without traditional barriers. I love it.

This comes at a time when demand for coloured stones is growing, particularly in bespoke and bridal. Clients are more open to alternatives to white diamonds, whether for aesthetic, budget, or personal reasons. At the same time, access to online diamond sourcing platforms and trade diamond pricing is making it easier for jewellers to offer a wider range of options, from classic diamonds to more design-led gemstone pieces.

I personally love buying lab-grown diamonds from Nivoda, as the absolutely huge selection means I can choose the absolute best for my customers, and make sure I can be as transparent as possible on the quality as well as the provenance.

It also helps me with my quotes - it’s quick and easy to scan the site and get an idea of pricing for a diamond or coloured gemstone so has really improved the whole process.

The returns policy and 30 day terms is super straightforward too - I’ve recently ordered a broad selection of yellow diamonds for a customer to choose from, and returned the unwanted stones really easily.