Google Ads for Jewellery Businesses | GoldDust Masterclass<br/>

A live, step-by-step workshop to set up your first Google Shopping Ads campaign

If you have been wondering whether Google Ads are worth it for your jewellery business, or have no idea where to start, this GoldDust masterclass is designed to make the whole process much easier to understand.

For Part 2 of our Google Ads masterclass, Nicole Doughton from Social Starlet will be taking GoldDust members through the live set-up of a Google Shopping Ads campaign using a real jewellery business.

One of our members has volunteered to be the live guinea pig, so rather than simply talking through how Google Ads work, Nicole will be working inside a real account and showing exactly what happens when you set up a campaign.

Are Google Ads worth it for a jewellery business?

For independent jewellery designers, spending money on advertising can feel like a risk. Budgets are often limited, and the last thing anyone wants is to pay for clicks that don't lead to enquiries or sales.

Google Shopping can be a particularly useful option for jewellery brands because it allows potential customers to see products when they are actively searching for something to buy.

Someone searching for a gold signet ring, an emerald engagement ring or handmade gold earrings is already showing an interest in a particular product. The opportunity is to put the right jewellery in front of them at the right point.

But that doesn't mean every jewellery business should immediately start spending money on Google Ads.

The website, product feed, photography, pricing, margins and campaign set-up all matter. So does knowing which products are worth advertising in the first place.

What will you learn?

Nicole will take members through the process of setting up a first Google Shopping campaign, explaining the decisions she is making along the way.

The session will cover:

Setting up and structuring a Google Shopping Ads campaign
Google Merchant Centre and product feeds
Choosing which jewellery to advertise
Deciding on a sensible starting budget
Understanding what makes a product suitable for Google Shopping
Avoiding common mistakes that can waste your advertising budget
Understanding what happens after someone clicks on an advert
What to look at to judge whether your ads are working
When it makes sense to increase your budget
Questions specific to your own jewellery business

For anyone who has searched how to advertise jewellery on Google and found themselves confronted with a confusing list of settings, this is an opportunity to see the process happening from beginning to end.

See Google Ads in action on a real jewellery business

There is a big difference between being told how Google Ads work and watching an expert actually set one up.

Using a real jewellery account means members will be able to see the questions that come up in practice, from which products to choose to how much to spend and what needs to be in place before launching.

It also means there will be plenty of opportunity to ask Nicole questions about individual businesses, products and budgets.

The aim isn't to persuade every jewellery designer to start running ads, but more as helping you to know if this something worth spending your money on in your jewellery business.

This Masterclass will help members understand Google Shopping for jewellery brands, decide whether it could be useful for their own business and, if they do decide to try it, avoid some of the expensive mistakes that can come with setting up a campaign without knowing what you are doing.

If Google Ads have been on your list of things to investigate but you haven't known where to begin, this is a practical place to start.

Get Your Jewellery Seen on Google is Part 2 of the GoldDust Google Ads masterclass with Nicole Doughton from Social Starlet. A live, step-by-step workshop for jewellery designers who want to understand Google Shopping and make their advertising budget work harder.

If you have your Google Merchant Account already set up (see the first Masterclass in this topic) you can follow along using your own dashboard and products in real time. I highly recommend doing this!

As always, our brilliant jewellery business masterclasses are for GoldDust Collective Members only. You can join now for as little as £35 a month and get access to the entire video library and a whole lot more!