The GoldDust 6 Week Masterclass
JUNE 3rd - JULY 8TH 2025, 11am GMT UK
Join me for my signature 6-week Masterclass that will transform your independent jewellery business.
The GoldDust 6-Week Masterclass is a live, high-impact course designed to help independent jewellers build a distinctive brand, design collections that sell, and attract the right customers.
Using case studies, live expert talks and led by founder of jewellery platform The Cut London Kate Baxter, the GoldDust Masterclass is designed specifically for independent brands wanting to stand out and sell.
JUNE 3rd - JULY 8TH 2025, 11am GMT UK
Join me for my signature 6-week Masterclass that will transform your independent jewellery business.
The GoldDust 6-Week Masterclass is a live, high-impact course designed to help independent jewellers build a distinctive brand, design collections that sell, and attract the right customers.
Using case studies, live expert talks and led by founder of jewellery platform The Cut London Kate Baxter, the GoldDust Masterclass is designed specifically for independent brands wanting to stand out and sell.
JUNE 3rd - JULY 8TH 2025, 11am GMT UK
Join me for my signature 6-week Masterclass that will transform your independent jewellery business.
The GoldDust 6-Week Masterclass is a live, high-impact course designed to help independent jewellers build a distinctive brand, design collections that sell, and attract the right customers.
Using case studies, live expert talks and led by founder of jewellery platform The Cut London Kate Baxter, the GoldDust Masterclass is designed specifically for independent brands wanting to stand out and sell.
What you’ll learn:
Week 1: Authenticity & Meaning
DO YOU HAVE THE FOUNDATIONS OF A SUCCESSFUL JEWELLERY BUSINESS?
Discover the value of authenticity in jewellery design and how it can transform sales. Learn six simple but effective ways to infuse newness into your designs to avoid market stagnation.
Understand the importance of defining and owning your niche - and why this makes everything from PR to web design much easier.
GUEST SPEAKER: We welcome fine jeweller Ellis Mhairi Cameron and find out how she grew her jewellery businesso.com/blog/how-to-grow-a-jewellery-brand-ellismhairicameronhttps://www.katebaxterstudio.com/blog/how-to-grow-a-jewellery-brand-ellismhairicameron from a part-time kitchen table to being stocked by multiple retailers across the world.
Week 2: A Signature Style
Unlock the secret to creating a signature aesthetic and understand the power of being recognised for a distinct design style.
Explore collection and range planning, and discover the concept of a 'showstopper' piece and how it can become the most effective design in your collection - gaining you PR attention, online engagement and real life word-of-mouth.
Week 3: Bridal & Bespoke
Having a bridal, commitment or engagement ring collection is KEY to growing a fine jewellery brand - it opens up a huge market of customers, and gives customers an actual reason to find you.
Learn from examples of the jewellers who are absolutely nailing the bridal market, and discover how to make the evergreen bridal and bespoke jewellery sector a core, lucrative aspect of your business.
Discover the best ways to structure your bridal designs and understand what customers need to see to confidently purchase an engagement ring from your brand - we dissect the most successful engagement ring designs in all different styles.
Understand how to create a commercial but exciting and signature take on an engagement ring
Week 4: Content is King
Master the art of jewellery photography with the five golden rules to capture your work effectively.
Identify essential content types that all jewellers need to sell high-value products.
Understand the balance between consistency and inspiration in jewellery imagery and why some photography fails to engage
GUEST SPEAKER: We’re joined by Milla Richardson, an Instagram expert with 65,000 instagram followers, as she shares the exact steps you need to grow your engagement and following on Instagram, and why Instagram is such a powerful tool for independent jewellery designers.
Week 5: Brand Storytelling
Grasp why storytelling is crucial to stand out in a saturated jewellery market.
Learn what makes a compelling 'About' page that resonates with your customers.
Understand how to connect with your ideal customer through language, tone, and authentic narratives
GUEST SPEAKER TBC
Week 6: Press & PR Week
Discover how to craft a press release that captures the attention of jewellery editors and the press.
Learn the secrets to securing meetings with journalists and presenting your work effectively.
Gain insights from industry experts on building relationships with the press and enhancing your brand's visibility.
GUEST SPEAKER: TBC