GOLDDUST MASTERCLASS

BUILD A DISTINCTIVE JEWELLERY BRAND IN 6 WEEKS

GoldDust Masterclass is a focused, six-week live course for independent jewellers who want to build a distinctive and desirable brand.

Over six sessions, we cover the essential foundations of a successful independent jewellery business, from developing a recognisable signature style and creating a compelling brand “feel,” to curating imagery and content that sells, and communicating your story with confidence through press and marketing.

It’s everything you need to turn your creative vision into a brand that stands out; shared with complete transparency from inside the industry.

Running an independent jewellery business can feel overwhelming, knowing what to prioritise amongst the many elements necessary to succeed.

Does this sound like you?

✓ Overwhelmed by all the different elements you need to do run a jewellery brand

✓ Confused as to what you should prioritise in your business and what really matters to the customer?

✓ Frustrated with the lack of response from press and journalists?

✓ Worried about the investment in new designs / new imagery / a new website and whether it's worth it?

✓ Disappointed that your designs aren't selling?

✓ Unsure about how to approach the lucrative Bridal and Engagement Ring market?

THE ESSENTIAL JEWELLERY BUSINESS 6 WEEK SUPERCHARGE

GOLDDUST MASTERCLASS

GoldDust Masterclass is a highly focused, dynamic 6-week course for independent jewellers, sharing all the industry insider secrets and expertise you need to grow a distinctive and desirable jewellery brand.

During 6 weekly sessions based around the 6 key areas of a creative business, I share the key elements needed to grow a coveted and distinctive jewellery brand from the foundations up: from understanding the importance of a signature style, creating a covetable and exciting ‘feel’ to your brand, what kind of imagery and content you need to sell your designs, and knowing what (and what not) to say in your press releases. And so much more.

GoldDust Masterclass runs just once a year.

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  • GoldDust exceeded all my expectations; it demystified so much and has really given me new parameters to think and design within, even someone like me who isn't selling super expensive jewellery. It's also given me the confidence to go with what feels authentic to me, but now with more of a framework to work around. And the guest speakers were truly fantastic!

  • The Guest Speaker was so open and gave such great insight into how she grew her engagement ring business that I’ve been able to form a plan for how to move forward in my own business.

  • GoldDust helped me to look at my business from a new perspective, it can be tough doing everything solo and it allowed me the time to reflect and plan for the future!

Case study

The power of insider knowledge & expertise.

‘As my brand is very new I found it very confusing how a designer is meant to attract a customer base and grow. Understanding what a signature style is, and how it can be translated in so many ways across a range of pieces really helped me understand where I need to take my brand. There was so much information in in GoldDust that I see myself referencing my notes and the zoom/ slideshow often over the next few weeks while I try to grow.’